Tuesday, April 12, 2011

ID Crisis

A few years ago our friend was injured in a cycling fall while descending Hatch Road from the south hill.  She suffered a serious head injury that required almost a year of recovery before symptoms abated.  A couple of years later our son landed a jump wrong while snowboarding and received a bad concussion when his head was whipped onto the unyielding ice downhill.

Both had several things on their side that helped keep the incidents from being catastrophic - they were both wearing appropriate helmets, they quickly received world class medical attention and they were with people who knew them and could provide information that they were unable to provide.

How many times have you found a brief window of time to get out on your bike only to find you misplaced your wallet or simply do not want to bother carrying it in a jersey pocket?  Or thought, "I am riding with others who know me and it is just a few blocks until we meet up?"  The problem is that cycling accidents can happen quickly and many involve impact to the head which leave the rider either unconscious or too dazed to provide first responders with information when time is of the essence.  At that point, the rider is simply Jane or John Doe to people trying to render aid.

For years there have been medical bracelets for diabetics or epileptics that inform emergency personnel of preexisting medical conditions that have saved countless lives. This is one of the reasons Two Wheel Transit supports Road ID.  For about $20 you can have a comfortable bracelet, dog tag, shoe pouch or anklet with laser-etched information with your name, and name and contact information of family and friends that need to be contacted in the event of emergency.  Regardless of the form factor you choose, all Road ID products are comfortable and well made products that do not interfere with daily or athletic activities.

There are many moving testimonials on the Road ID site that validate the value of having identity information on your person in the event of an accident so go online and check them out for yourself.  If you are not sure which form is right for you, stop in the shop and check-out the samples display on the front counter - we even have coupons for free shipping.

With such a great product, there is no reason to have an identity crisis.  Ride safely.

1 comment:

  1. You might say, I have all that info on my cell phone, something I NEVER leave home without. That is what I thought, too. Until Feb. 21st of this year. I was snowboarding on Mount Spokane. caught an edge and did a hard faceplant. My cell phone was in my breast pocket. My arm came up under me, crushing my cell phone between my wrist and #6&7ribs. Broke the ribs AND the cell phone. The info contained in it was not accessable. I came back into town and got a road ID almost immidiately. (after a trip to urgent care, of course) You never know when tragedy will strike. Protect yourself. Road ID speaks when you can't.